Notes from the Booth | Susheel C — Indian Voice Artist

Conversational E-Learning Starts in the Script, Not the Booth

Susheel C — Wed, 14 Oct 2026 05:00:00 GMT

There is a limit to what I can do with a sentence like this one:

Prior to the commencement of any maintenance activity, it is essential that personnel ensure that the appropriate lockout-tagout procedures, as outlined in Section 4.2 of the Site Safety Manual, have been fully implemented and verified.

Continue reading on indianvoiceartist.com →

By Susheel C, Indian English Voice Over Artist.

What Buyers Mean When They Say "Conversational"

Susheel C — Fri, 09 Oct 2026 22:00:00 GMT

A brief lands with a single word on the tone line: conversational. I record the audition, send it across, and the reply comes back the next morning. "Love the voice. It's just not quite conversational."

Both of us are right, which is the whole problem with the word.

Continue reading on indianvoiceartist.com →

By Susheel C, Indian English Voice Over Artist.

How to Get Voice Over Work in India: Look for Clients, Not for Jobs

Susheel C — Sat, 12 Sep 2026 12:00:00 GMT

Every week, a message or two like this arrives on WhatsApp:

Hello sir, I have voice samples for commercials and dubbing projects. I am new to this field and searching opportunities to prove myself. Could you please let me know where I can send my samples for your review?

Continue reading on indianvoiceartist.com →

By Susheel C, Indian English Voice Over Artist.

Your Script Word Count Is Wrong, and It Is Costing You Money

Susheel C — Wed, 09 Sep 2026 22:06:00 GMT

A client sends a 250-word script for a retail explainer. Straightforward job, per-word rate, quote out before lunch.

Then I get into the booth and the first line reads:

Continue reading on indianvoiceartist.com →

By Susheel C, Indian English Voice Over Artist.

Usage, Term, and Territory: What You Are Actually Paying For

Susheel C — Wed, 19 Aug 2026 05:00:00 GMT

Here is a situation I have seen more than once. A client books a 30-second read for what the email calls a "digital campaign." The recording is delivered on Tuesday, everyone is happy, the invoice is paid. Six months later the same ad turns up on television during a cricket match.

Nobody in that story was being dishonest. The brief simply never said where the ad would run or for how long, and so the quote was written for one thing while the campaign quietly became another. That is not a billing dispute. It is a scoping failure, and it is entirely preventable. Here's how:

Continue reading on indianvoiceartist.com →

By Susheel C, Indian English Voice Over Artist.

Independence Day, and the Business of Being Independent

Susheel C — Sat, 15 Aug 2026 03:45:00 GMT

There's a flag on the gate downstairs. Someone in the next building has had the TV on since seven. There's a flag hoisting in the open ground nearby; it's the 80th Independence Day, and Chennai is doing what Chennai does on 15 August, which is mostly sound.

I want to be upfront about what's about to happen in this article: the leap from national independence to freelance independence is a stretch, and I'm not going to pretend it isn't. A person quoting for a 60-second ad is not doing anything remotely comparable to what happened in 1947. That's not the parallel. The parallel is smaller and, I think, more useful.

Continue reading on indianvoiceartist.com →

By Susheel C, Indian English Voice Over Artist.

What Does a Voice Over Cost in India? A Straight Answer for Buyers

Susheel C — Fri, 05 Jun 2026 09:50:57 GMT

Almost every enquiry I get opens with some version of the same question: "How much for a voice over?" Fair question. Annoying answer: it depends. But "it depends" is a cop-out, so let me actually explain what it depends on, give you real numbers, and hand you the same rate guide the rest of the world uses.

This one's for the people doing the hiring: brand managers, agency producers, e-learning teams, video houses, and founders. If you're an artist trying to price yourself, stick around too; the second half is for you. Also to note: This isn’t my rate card. Contact me directly for that ;).

Continue reading on indianvoiceartist.com →

By Susheel C, Indian English Voice Over Artist.

Why Lowball Commercials Are Killing India's Voice-Over Industry (And What We Can Do About It)

Susheel C — Tue, 09 Dec 2025 18:34:45 GMT

I got another brief this week. A 50-second VO for a commercial (ad), with a 30-second cutdown. Digital advertising. Needed tomorrow. Budget: ₹3,000 flat, no information about usage, licensing, nothing.

This is the second time this month from the same agent. The first offer was ₹350 per minute. Both times, I declined.

Continue reading on indianvoiceartist.com →

By Susheel C, Indian English Voice Over Artist.

How Indian English Voice Over Artists Work Globally

Susheel C — Mon, 06 Oct 2025 22:29:58 GMT

Voice over work has changed dramatically over the past decade. What once required expensive studio bookings and location-specific talent has evolved into a borderless marketplace where quality, reliability, and cultural understanding matter more than geography. Indian English voice over artists are emerging as players, bringing a combination of linguistic versatility, technical excellence, and professional standards that could rival major markets worldwide.

Gone are the days when "Indian English" meant only the heavily accented stereotype perpetuated by outdated media portrayals. Today's Indian voice artist represent a sophisticated, educated demographic that speaks with clarity and precision whilst maintaining the subtle warmth that makes their delivery universally appealing.

Continue reading on indianvoiceartist.com →

By Susheel C, Indian English Voice Over Artist.

How to Launch Your Voice Over Career in India: Essential Tips and Tricks

Susheel C — Wed, 18 Sep 2024 07:39:45 GMT

I've always been fascinated by the power of voice, more so after 2019. There's something magical about recording these invisible waves. If you're like me and dream of using your vocal talents, you might be wondering how to become a voice over artist in India.

Starting a voice over career isn't the same as becoming a dubbing artist. While dubbing involves replacing dialogue in existing content, voice over work covers a broader range of projects like commercials, audiobooks, and e-learning courses. It's a competitive field, but with the right skills and determination, it's possible to carve out a successful niche for yourself in India's entertainment and media industry.

Continue reading on indianvoiceartist.com →

By Susheel C, Indian English Voice Over Artist.

AI Voice Generators, For Free

Susheel C — Fri, 12 Jan 2024 19:23:12 GMT

If you use social media today, you probably come across multiple videos with the same voice over artist explaining what's unfolding on the screen. The voice might be sophisticated, but the script is forced, poorly thought out, and the grammar might be wrong, making the script's emphasis strange and incorrect. What's really happening here? The Voice Over was generated by an AI voice generator. While it might sound easy, cheap and fast, the end result is a video that has no identity of its own, and one that easily gets lost among the thousands of videos that are uploaded to social media every single day. If you are building a brand that is intended to last, that's the opposite of what you want.

The truth is that many of these videos are actually just money grabs, and the videos themselves are just throwaway Media that was never intended to last.

Continue reading on indianvoiceartist.com →

By Susheel C, Indian English Voice Over Artist.

Microphones for Professional Voice Actors: The Ultimate Guide

Susheel C — Fri, 15 Dec 2023 23:51:40 GMT

In the world of voice acting, your voice is your most valuable asset. But to truly capture the depth, range, and nuance of your voice, having the right microphone is paramount. As the bridge between performance and recording, the microphone acts as the lens through which your audience experiences your voice, so choosing the right microphone to record your performance is important.

Technology advances daily, and there are many different types of microphones available, each designed for specific purposes. For voice actors, both experienced and new, it's important to know about all these choices, and how they affect a voice recording. The microphone you pick will affect how your work sounds. It can change how warm and full, or how clear your voice sounds, and can make your performance seem better or worse to an audience.

Continue reading on indianvoiceartist.com →

By Susheel C, Indian English Voice Over Artist.

Mastering Voice Overs: 23 Essential Skills Every Voice-over Artist Needs

Susheel C — Sat, 09 Sep 2023 14:59:39 GMT

The voice-over industry is a fascinating realm where vocal prowess meets storytelling, and where the voice becomes the pivotal instrument for conveying emotion, information, and narrative. Whether you're a seasoned veteran looking to refine your craft or an aspiring newcomer eager to make your mark, honing a diverse set of skills is crucial for success. As an experienced Indian Voice Over Artist, I understand the importance of mastering these skills to excel in this competitive field. From technical abilities to emotional intelligence, this blog post will explore the multifaceted talents that set apart the amateurs from the professionals.

The skills listed above are not just checkboxes to tick off; they are the building blocks of a successful voice-over career.

Continue reading on indianvoiceartist.com →

By Susheel C, Indian English Voice Over Artist.

Voice Over Artists in India - A Growing Industry

Susheel C — Sat, 17 Jun 2023 20:40:46 GMT

India’s voice over industry is as varied as the country itself, and the artists working in it are a big part of why it keeps growing.

From the radio jingles of decades past to the digital content being made today, the work has changed a great deal, and demand has kept climbing year on year. This article looks at how the industry got here and what to weigh up when choosing a voice for your project.

Continue reading on indianvoiceartist.com →

By Susheel C, Indian English Voice Over Artist.

Difference Between Voice Over and Dubbing: A Guide

Susheel C — Thu, 25 May 2023 23:38:36 GMT

There's a distinct difference between Voice Over and Dubbing, even though there is an overlap in terms of skills needed. While scrolling through Instagram and Twitter, I see that the term Voice Over is used differently in Tamil Nadu than in other parts of the world. I put this down to our own unique way of using the English Language, and our fondness for giving it a local flavour. How are we using this term differently? More and more, people are using the term "Voice Over" instead of using the term "Voice Dubbing" or "Dubbing", and vice versa (strangely enough). To me, that's odd, but if the person using these terms interchangeably knows what the other means, then maybe it's just a slip-up. You see, I am a voice over artist who often gets asked if he does 'dubbing' and I'm not always sure whether they actually mean 'dubbing' until I ask a bit more.

Continue reading on indianvoiceartist.com →

By Susheel C, Indian English Voice Over Artist.

How to Write a Brief for Voice-Over Successes

Susheel C — Wed, 03 May 2023 22:26:40 GMT

A successful voice-over (VO) project relies on effective communication between the client and the voice-over artist. One of the most critical aspects of this communication is the project brief. A clear, comprehensive brief can significantly impact the outcome of the project, ensuring that the final product meets the client's expectations and effectively conveys their message.

In this article, we'll discuss the importance of a clear brief in voice-over projects, and how it contributes to overall project success. We also have a rather detailed sample brief that you can download for free, at the end of the article.

Continue reading on indianvoiceartist.com →

By Susheel C, Indian English Voice Over Artist.

Time To Upgrade My Microphone!

Susheel C — Fri, 01 Jul 2022 00:45:24 GMT

Every business needs to upgrade its capital assets at strategic times. In the voice-over services field, the assets that we use are our studio, our microphones, audio interfaces, computer, and software tools that are involved in recording and creating a finished voice-over that is ready for the client's use. Unlike many other fields of work where capital assets are consumed when creating the finished product, capital assets for voice-over last for many years, so frequent upgrades aren't really necessary.

Thanks for reading the most boring intro paragraph in the history of blogging. Don't worry, the rest of the article gets more interesting.

Continue reading on indianvoiceartist.com →

By Susheel C, Indian English Voice Over Artist.

What Is an Indian-English Accent?

Susheel C — Sat, 30 Apr 2022 00:04:44 GMT

I'm a Voice Over artist from India and I have a mild, neutral, Indian accent. So, what does that mean? What does an Indian accent sound like?

Well, the truth is that there isn't any one single accent that is definitively 'Indian'. Although, there seems to be a stereotypical 'Indian accent' (does "birdie num num" come to mind?). The one performed by Peter Sellers is close enough to this stereotype (here's a tutorial).

Continue reading on indianvoiceartist.com →

By Susheel C, Indian English Voice Over Artist.

Welcome To The Susheel C Voice Over Blog!

Susheel C — Wed, 13 Apr 2022 20:47:12 GMT

Hi! Welcome to the blog section on my website IndianVoiceArtist.com.

My name is Susheel C, and I am a Voice Over artist based out of Chennai. You can read a little more about how I got started in Voice-Overs at this 'About Susheel' page. I record in English with a mild, neutral accent. Here's what I mean by an Indian-English accent.

Continue reading on indianvoiceartist.com →

By Susheel C, Indian English Voice Over Artist.